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Home mortgage information and related news - updated frequently. A valuable resource for consumers looking for home mortgage refinancing, purchase loans, and debt consolidation loans. Also read by many mortgage industry professionals. Authored by EZ Loan Apply - provider of objective lender reviews, loan calculators, rate reports, and helpful articles – updated daily. Free lender matching service.

Friday, February 04, 2005

Sign of the times

Apparently this year's Super Bowl half-time show will be sponsored by Ameriquest Mortgage, which happens to be the country's #1 supplier of subprime home loans. Just five years ago, commercials for internet companies (E*Trade, Monster.com, Pets.com - remember the sock puppet?) many of whom are no longer around, were the dominant advertisers. Its just another reminder that what's up comes down and what's down comes up, this year (again) it's real estate that is way, way up.